Directors commentary

What have you learned from your audience feedback?

What have you learned from your audience feedback? on Prezi

One negative we had was that the digipak didn’t fit as the video of was really cheeky but our digipak was to formal. This was the only negative we got from our focus group which I believe makes it a very successful project, this point has been argued either way though when asking others about it.

I don’t feel we would change how we worked the only real thing we need to change if we were redoing this project is making the digipak more “Laddish” instead of making it fairly formal as we have done this time.

The comments we got from our focus group have taught me that we need to speak to our audience more often as we didn’t really gauge that they wanted a more laddish style digipak compared to the one already created. This is believe is the only thing that I really learnt and that’s to speak more to the audience.

How effective is the combination of your main product and ancillary texts?

The products that we have created I belive has a certain “house” style which gives off a very urban image our digipak and our advert share the same photo and our music videos uses similar styles of shots.This is a really important thing to remember when designing media products as they need to all be similar so people will see your advert and digipak and be able to out the two together. One of the problems when designing the digipak is that at one point all the panels looked like they came from different digipaks. I believe this important as well to have all of the panels look similar but not the same.

We have created a brand identity in our media products by keeping the same mise-en-scene, I believe this is a very important way of creating this identity another way is by keeping similar camera angles and use similar effects, I feel if you change round to many of the images/effects it just looks like a complete mess.

I believe the digipak will sell the song very easily due to some really strong pictures and camera angles especially with some of the in and out of focus shots. I feel that the image on the third panel has some really cool and imaginative effects which is original which will help. With all this said though I believe that the strongest image is on the front cover with a near empty background just the rivers and the trees, the lighting from the street light has connotations of pureness and the background being dark gives off connotations of depression which I feel shows a very strong contrast.

The advert pictures and the front cover of the digipak is exactly the same so I believe it will help sell for the same reasons. I also believe the typography which we have used is really cool which may help to sell our media product.

In what ways does our media product use, develop or challenge forms and conventions of real media products?

When we were creating our music video we had to find out what the general conventions of music videos are all very similar they usually involve fast cuts, which will never last more than 5-10 seconds per shot. The videos either try to follow the songs imagery or the story portrayed by the lyrics, this depends on type of my music video being shot whether it's a concept video, narrative or performance. The style of music video we were going for was a narrative style so we had many close ups of our character which fits into the generic conventions of this style of video. We broke the conventions of this style as we have our main actor singing which isn’t normal as there is usually a separate person singing the lyrics if they are being sung at all. We chose to do this for many reasons the first of these being we felt that it fitted in the style of the video and we wanted to show the progression of what our main protagonist was going through falling in love with this girl.

Digipak conventions similarly to music video conventions generally tend to differ depending on what the genre of the song is. With this said though every digipak has a few universal things for example all digipaks have between 4-6 panels of information/pictures on them, they will all feature the name of the band and have a song list, they will also feature there record producers logo and have information in small print to do with copy right. Most digipaks generally use very bright vivid colours to make the item stand out on the shelf with the colour scheme linking into the meaning of the lyrics with reds tending to either link to anger or love and black to symbolize death and depression. With our digipak we didn’t0 follow the majority of the general stylistic conventions to appeal to our target audience as we used dark colours even though the main song on the album is about the singer loving this girl. This is really the only conventions we didn’t follow and we followed everything else, we even featured all of the copyright laws on the back of the last panel.

When designing the Advert we looked into the conventions and these are near enough the same as the digipaks with the edition of a few things, these being that they usually feature the artists website, a quote from a website or a review from a magazine in our case we chose Q Magazine, and places where the album would be sold (we chose Amazon and HMV). We included these to make the advert look more realistic which we think has worked.

Our media products conventions which we have followed I don’t think will attract people our products it will more likely be the conventions that we didn’t follow for example the colours. The only conventions we have followed that will enhance our product will be how powerful some of the shots are and what the picture on the front cover symbolizes a lonely man which will offer escapism.

A2 Media Studies: Advanced Production: Music Video

A2 Media Studies: Advanced Production: Post Production Focus Group

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